'Find Web3 mass adpotion in Web2'

On this page, the co-founders of Oneness Labs explain why they believe Web3 will achieve mass adoption through its integration with Web2.

Since their inception, Web3 and blockchain technology have generated countless financial innovations due to their decentralized and fair nature. The Web3 industry continues expanding its integration with other sectors, seeking growth in new users and added value, enabling finance to create extraordinary value through groundbreaking applications. However, to achieve widespread adoption, Web3 technology must integrate with the dominant Web2 industries to reach their users and deepen the Web3 application into existing business value chains.

Challenges Faced by Web3 Finance

Web3 Finance (DeFi) offers a decentralized alternative to the traditional financial system but faces several obstacles to widespread adoption:

• High Barrier to Entry: its complexity makes it difficult for users to participate. Users need to understand concepts such as blockchain, cryptocurrency, and smart contracts and master tools like crypto wallets. This limits the participation of most potential users.

• Self-Centered Approach: Many current Web3 projects focus on incentivizing users rather than solving actual problems. Many financial platforms offer decentralized transactions but fail to effectively integrate into users' daily financial needs and activities, resulting in short-lived impact and usage.

• Lack of Industry Insight: The design of Web3 finance often lacks a deep understanding of the pain points in traditional industries.

Integrating Web3 Services into Web2

To promote the large-scale application of Web3, it is necessary to integrate its services into Web2 industries, discover groundbreaking solutions and create real value.

• Creating Value for Users: By analyzing the behaviors and needs of users on Web2 platforms, Web3 services can be designed to meet these needs. For example, financial applications can integrate DeFi functions, allowing users to experience seamless decentralized transactions in a familiar environment. Delivering user-centric solutions encourages them to engage with the value of Web3.

• Solving Industry Problems: By closely cooperating with traditional industries, Web3 projects can identify and solve existing industry pain points. For example, using blockchain technology for transparent supply chain management can eliminate intermediaries, thereby improving efficiency. Such services can enhance the user experience and promote overall industry progress.

Characteristics and Cooperation of Web2

In Web2, users mainly rely on enterprises behind all platforms and applications to meet their needs. To achieve the large-scale application of Web3, focusing on standardization and deep cooperation with such enterprises is crucial.

• Standardization: To reduce users' learning costs and operational complexity, Web3 services must establish standardized interfaces and processes, allowing users to get started easily. Creating a unified development environment and norms for developers will promote widespread adoption in the industry.

• Emphasizing Cooperation: Cooperating with enterprises offering related services in Web2 is essential. These companies have an existing user base and market penetration, which can help Web3 be quickly integrated into the value chain. Through cooperation, the user base can be expanded, and familiar interfaces and services can be provided to users, reducing the barriers to switching to Web3.

Conclusion

Achieving large-scale adoption of Web3 requires more than just its unique technical advantages. By embedding Web3 services into Web2 platforms, identifying and solving industry pain points, and strengthening cooperation with Web2 enterprises, we can create solutions that meet user needs. This approach will not only promote the adoption of Web3 but also help reshape the future of the digital world, fostering a more decentralized and autonomous ecosystem.